5 Low-Cost Hacks to Maximize Your Customer List

A lot of times companies will say, oh, well, if I just had bigger ad budgets, my company would actually grow. It's more about doing the organic things of running a solid business from a marketing perspective. Retargeting, conversion, optimization, creating, getting Google reviews, all that stuff. It builds a solid business that snowballs over time when you're 10, 20 years in.

Welcome to Masters of Home Service, a podcast by Jobber. Each week we talk to successful home service entrepreneurs and experts in their field to learn how they built their company that we can make your business more profitable and more efficient. We're in Las Vegas at Bloom Wire Studios, and today we are talking about retargeting customers and using your list. A lot of business owners have these big lists, right, Phil? And they're not using them, they're just sitting in a closet somewhere, metaphorically. We're getting to that. Phil, you are the owner of Flash Consulting. You help clients, service companies specifically build their businesses through marketing and whatnot.

Right?

Is that right?

Yeah. So we partner with local service businesses and we help them increase their sales and keep their skills.

Schedule's full. You got that one liner down. I like that.

That's what we do.

Clear. Keep it clear and crisp. I like that. All right, so like I said, a lot of companies have thousand, 2,000, three, even if it's only 500. They have people, 10,000 in their list, in their jobber database, whatever it is. And they're just more focused on getting a brand new customer over and over and over again, which is more expensive, as we know. And so how do you help people like me retarget their existing customers and mine? That because there's a lot of money there.

Yeah.

So when.

When you look at a marketing plan for your business, there are really three parts. There's visibility for your business, so new customers coming in the door. There's conversions, which is converting those people into actual jobs and sales. And then there's retargeting, which is filling the funnel back up with your past customers. And so when we look at partnering with companies, we're looking at the opportunities for retargeting. So to give you an example, if you do something that has reoccurring jobs like landscaping, carpet cleaning, you have stuff that's natural. But if you do like air duct cleaning or something that's more of a long tail type of service, there's. There's also other opportunities to retarget. But really we're trying to look at what can we do to help come up with a retargeting Strategy. Some of the ideas from a retargeting perspective is doing email marketing, doing text message marketing, even mailers, postcard mailers, some opportunities like that. And we can talk about those specific ways. Ways, but those are some ways that people can think about retargeting. One other part to this is that yes, you can retarget your actual customers and even prospect lists, but there's also an opportunity to retarget your referral partners. And we can talk about some strategies for that that we've implemented for some companies that we work with.

Yeah, let's come back. That's interesting. I want to know more about that. So here's the deal that we spend so much time on, whether it's, even if it's Google Ads or postcards, whatever, on getting new customers and we're missing out on the bigger pie. Especially if a lawn care company, for example, they're mowing people every single week, that is a different model than like a plumbing. A plumber company who goes out may replace a water heater. You might not come back for a couple of years, but the retargeting is still is necessary. It might be done differently, but it's still necessary because it's so much cheaper than getting new leads. New leads, new leads. And they trust you already?

Yeah, absolutely. To give you an idea, like with the lawn care side of things, let's say that you do just a one one off project or even a large project, but they don't take you up on residual type of services. Well, that's a great opportunity then that they should be on a monthly newsletter drip campaign where you're sharing, you know, recent case studies, testimonials, social media posts, blog posts, even relevant content to your local area, like top 10 things to do in this city just to stay top of mind and then also cross selling other things is a great opportunity that a lot of people don't do.

I'm amazed at how many times people will call us. Doesn't happen often, but it happens enough that it's not just a one one off time. And people will say they've done business with us before, but they haven't. It feels like they have.

Yeah.

Which to me goes towards retargeting because we, we do a pretty good job of this. And so clients feel like they're client our client even though they're not. They've never given us a dime.

Yeah.

And so if you can make people think that you've done business with them, but they haven't, that's pretty strong. We had a client, my mowing company, and he emailed me out of the blue, we've been mowing this grass every week. And he emails me, I blue and says, hey, Adam, you know, I need some landscaping work done. Do you know a good landscaper?

Yeah.

And I was like, well, yeah, but that's it's me.

But he doesn't know it's me.

He should know it's me. We have. And so, and so what you do is, and what you tell people and teach them is like, you need to be in front of your existing customers.

Deal. Or also forget about you.

Even the loyal ones, they'll forget about you.

Absolutely. So, like the cross selling side of things, which is an opportunity for most businesses, is like, yeah, you mow lawns, but you also do hardscaping. You also do other types of services. And so in a monthly newsletter you're able to highlight, hey, check this out. Probably you're already doing it on social media about your recent projects. Why not tie that into a newsletter as well? Because on social media you may only reach a hundred people or whatever, you know, the social media platform allows. On your newsletter list is actually data that you own aside from whatever your social media platform wants to show. So if you own that list, your leads, your prospects, any, anybody that's ever you paid for these leads, it's a great opportunity to get in front of those people.

Yeah, I'm gonna ask you for a couple like case studies here in a second. I told my niece this a couple months ago. Her family owns a tree company. And I said, you need to be calling every client you've ever done tree work for. I don't care if it's been 10 years and you need to call them and you say, hey, how's the tree doing? Oh, we cut it down, remember? I'm just joking. You have a 30 second conversation and you'll be amazed at how much business you get from just reaching out to people who've done business with you because they trust you, they, they remember you. It might be if you're a big ticket company, they might need to jog their memory a little bit. But, oh, my neighbor has a tree hanging over in my house. I'm concerned about it. You just have no idea. And so I think that we have to get away from being so focused on new leads, leads, leads, leads, leads. Because that's a little bit. In some ways it's easier just to focus on one thing. If we can master retargeting clients, you don't have to Start. You don't have to pay for leads anymore. It's sort of, to some degree. Give us a couple of case studies on, like, what you've done to really help people.

Yeah. So it's a snowball. You get new customers coming in and then you start your retargeting and it snowballs over time and your business continues to grow organically. New customers come in and then retarget the past customers. To give you some examples, we'll go on the arborist. We work with some arborist companies. So from a tree care perspective, let's say you're talking about fall spring inspections of your trees. You need to do pruning, removals, that kind of stuff. One example of an arborist email that we'll send out is in the fall is like, schedule your, your fall tree inspection. Then they'll go onto the website, they'll do a form, and they'll put a picture of whatever tree or whatever they want them to look at. And it's a great opportunity to fill the funnel back up that arborist company. To give you an idea, they have about 3,000 people that we email, and they get 70% open rates on those emails because it's such valuable stuff. Then what they do also in those emails is they cross sell other services. Did you know that we also do inventories of all the trees? So that's one example of coming up with retargeting. Another one that we do with this company as well is we build a list of all the HOA homeowners associations in the local area, and then we put them into a quarterly email retargeting plan of like, hey, right now hoas in our local area are doing these things. If you need help with this, this is how we can help.

That's fantastic. So one thing I'm learning is if you're not in front of them, they. If there's a tree coming next door doing tree work, suddenly they forgot all about you.

Correct.

But if you just email them this morning about that storm that's coming, suddenly they're like, oh, yeah, that's what we need to go. Here's the thing. If you're spending thousands of dollars on TV or radio or big advertising, that's fine. But if you're not doing these things first, you're out of. You're out of order here.

Correct.

It's okay to do both, but you should not be spending thousands and thousands of dollars on those more traditional channels. If you're not also doing an email campaign every single week to Your clients.

Yeah, you're absolutely right. I mean some of the clients we work with are multi, seven figure, eight figure businesses. Their ad spend for like Google and stuff is a couple thousand dollars. And it's not just like a lot of times companies will say, oh well, if I just had bigger ad budgets, my company would actually grow. It's more about doing the organic things of running a solid business from a marketing perspective. Retargeting, conversion, optimization, creating, getting Google reviews, all that stuff. It builds a solid business that snowballs over time. When you're 10, 20 years in, it's a snowball that keeps going.

What platforms are using for this kind of thing? You mentioned mailchimp and email. Email's a. Any. What else? What else are we using?

Yeah, so. So when it comes to retargeting, there's kind of two schools of thoughts on this. There's your email marketing, which if you get 70% open rates, great, that's really high. But yeah, that's really high. So your average email open rates is about 20%. 15, 20%. So if you have 10,000 people, you know, you can get in front of a decent amount. What we found is really effective is text message marketing. And there's a bunch of platforms out there that do this. But what text message marketing allows you to do is get 95% open rates because everyone sees their text messages and then also get right to the point with a special offer. So this is not something that you want to do every month to people you know, it gets a little much, but maybe seasonally, every maybe six months. Hey, right now we have this special going on. If you're interested in this or those types of things. And then you also want to personalize them like, hey, this is Phil from your local. Blah, blah, blah, blah blah. We have this special going on right now. Let me know if you're interested in it. And then they can text back. So what are some of these platforms that we use? There's like Chirp Hatch, there's a bunch of different ones from texting. Podium is a big one. A lot of the companies have that. We actually have a system that we help companies utilize. But yeah, there's a bunch of them that are out there.

So one thing I've learned about all this with email and text, email can. Email can be done almost as frequently as you want. Monthly, weekly, more than once a week. Really? You really can get away with as many emails as you possibly want. You might bug a few people, but like, generally speaking, you'll be fine. Correct but texting, I found is like once a quarter kind of stuff.

Correct.

Unless you're like an online company that's selling hats or something. Otherwise, I think from. I think our clients would don't mind hearing from us via text four or five times a year. Would you agree with that? Is that kind of what you've noticed?

Yeah, what we recommend with the companies that we work with is even less than that, because those are like, you got to go for the home run.

Yeah, exactly.

And if you strike out, you're. You're out.

Yeah, exactly.

You don't want to be annoying because people get really annoyed by getting texts. And then the other thing is you want to be personalized. So you want to say like, hey, this is Phil from this company. Not just like, hey, this is this company. Because people feel like it's more of a personal touch. Like that call that you were saying, it feels like it's a personalized text to them.

With texting, I kind of think that's like a seasonal thing. Yeah. So, like, as when. When our lawn care season's ending and we're going to leaf removal, maybe snow for some. Some of our listeners, I think that's an appropriate time to phone text. Yeah, it's no time. It's leaf time. But then they shouldn't hear from you again. And probably until the next change of season when it's mowing time. Hey, it's spring. It's time to mow. So like, maybe for them, just twice a year.

Yeah, you're absolutely right. And what we typically do with the companies that we work with is we'll try to position it. So, yeah, you're going into your. Your snow time. Well, let's do our normal marketing stuff, and if we get slow, then let's use the text as like, boom. Like, let's get this stuff going. But we don't automatically start with text in the game plan going into these seasons. We try to, like, layer it in if we're slow because we know we can get a good pop with them.

Yeah. Or some bad tactics. Anything that we should avoid with some of this.

Yeah. So especially with. With email marketing, you don't want to come off too canned or cookie cutter. You want to try to be unique to yourself and share real updates. So to give you some ideas of things that you can share is like if you won any awards recently or customer testimonial or recent social media posts that went, you know, got a lot of engagement, you want to try to share real stuff about your business, you don't want to use stock photos and, you know, chatgpt scripts or something like. You want to try to get to the gist of, like, your actual business and your heartbeat so people can learn about your business from a text perspective. You want to try to keep it short and tight. Not all the time, keep it personalized, but also try to add value as quick as you can in those things.

Something that we're introducing is introducing new employees via email. Not text, but via email. So a photo of the new employee, we call them team members. And then like a profile. Maybe they like dogs.

You'd be amazed.

People love that kind of stuff. They want to know who's coming to their house.

Exactly.

And so what's really happening is you're. You're promoting, you're making your team look good, but it's also secondary. You're going to get business from it. I wrote this email to send out to all of our clients. And what happened? Long story short, what happened was I accidentally sent the wrong email. You know, the email that's. It's kind of outdated. It was like, thank you for subscribing to our newsletter. I hadn't changed the formatting at all. It was all just completely stock. And I sent that out to thousands of people. And I was mortified. Yeah, I was like, oh, my gosh, what have I done? I'm going to crawl into a hole, you know, I can't ever show my face again. Well, the first person responded was like, this is the wrong email. Yeah. Second person was like, the third person said, you know what? I think this wrong email, but can you cut my grass this week? And if you. What I learned is if you can get business from an email like that, you can get. How much more can you get from a good, proper email? And that was my. That was the first time I realized the power of email marketing.

Yeah, you're absolutely right. And for. For the businesses that are out there, those three things that I mentioned before, the visibility, the conversions, and the retargeting. When we partner with companies, when you're going into a visibility and trying to get new customers and you're. If you're gonna work with a marketing company or you're just trying some new stuff, it's going to take you a couple months to even, like, figure out these platforms and figure out if it's working or not. The conversion side of things, like trying to optimize your website so that you get leads. The retargeting is pretty quick. Like we typically say, like in the first month or two we can get these things up and running and get them through. And to your point is like, even if you don't know what you're sending out, just by being top of mind with them, you're going to get deals out of it. Working with some type of a company that already has stuff that is proven track record or just even going on YouTube and finding stuff that works. Or ask ChatGPT, like an email newsletter for yourself. Like you're.

Yeah.

You're already steps ahead and you're already going to be able to get leads from those things.

Yeah, yeah. I would argue that people don't want get a newsletter. I think you should rename it something else.

But that's email blast.

Let's give a shout out to Jobber. Phil, tell us, what do you, what do you like about Jobber?

Yeah, so if, if you're not keeping track of your clients or you don't have a system or database to put your clients in, Jobber is a great platform where you can upload your customer database, start utilizing the tools for dispatching and then building a lot of these automations. And so for a lot of businesses that are really looking to take their business to the next level, it's a great platform to get organized and efficient so that you can really scale your business.

It's all about organization. Because if you don't have a platform like Jobber, then your contacts and you don't have a list, you just have a bunch of napkins all over the place with people's name and number on it. You need to have a platform like Jobber so that all the data that you need comes in the same way every time. A web form to collect all the data and then you can organize it the way you want to, you can export all that data out the way you need to. Especially for people like you who need data. Hey, give me your Excel spreadsheet. Well, for your sheet from Jobber, I don't have any of that. I just have. I don't have anything. It's like, well, I can't help you. Right. Even if you don't have a single person on your list, you need to start using Jobber today. And in a year from now you'll have a couple hundred people and it starts today.

I agree.

Yeah, Jobbers, perfect platform for that. If you want to try out Jobber, then you go to jobber.com podcast deal. You get an exclusive discount for new subscribers and it'll make your whole business better and you'll Start building your list so you can start retargeting your clients. So I want to talk about Send Gym.

Yeah.

Because do you guys use Send Gym or do you just know about it?

Yeah, so some of the companies that we work with, we tie it in through, you know, an API or something and then we will use Send Gym to farm a specific area.

Okay, so Send Gym is awesome. And basically what it does is a couple of different things. It allows you to like draw a circle on a map radius and just mail just to that radius. You can also pick, if you're a pool company, you can circle an area in town and then only choose the houses that don't have pools and then mail just to them. Or if you're a fencing company, you can choose the houses that don't have fences yet. It's amazing.

Yes.

And then there's automations involved. So we had it set up one time where we, if we do a big job for somebody, Maybe it's over $1,000, we send them brownies and Sengen does all that automatically and our client, three weeks later get brownies from us and they're like really brown. That's pretty cool. And so Send Jim is a really robust app that is really good for marketing, especially to your existing clients.

Yeah, I completely agree. And they also have like a radius bomb where instead of like the old school clover, you know, put in door hangers, which, not a bad tactic. You can also put a radius bomb. So when you complete a job, then it's going to farm out that area around that, that neighborhood.

That's right. It sends, it sends postcards to all the neighbors you just served.

That's right.

You saw your van two weeks later, then they get the postcard and it's this continuous movement of marketing messaging.

Yeah, that's right.

For sure. It also, there's a direct integration with jobber. And so if you close out the job invoice, there's a couple different triggers. It triggers all these different campaigns. It's pretty amazing.

Yeah, absolutely. And same thing with the mailchimp integration. You can set up automations in mailchimp so that way it can automatically do retargeting for you. 3, 6 month, 912 months following up. There's a lot of automations for retargeting, for sure.

Okay, a couple things here. There's another. We're using this word retargeting, but that's also a word or term used for if someone goes to your website and then then they start seeing your ads all over the screen for the next 30 days. Do you do that kind of stuff?

Yeah. So you can run display ads and pixeling people. So if they go to your website and then Google indexes that they came to your site, then you go to another website and then they're following you around the Internet. Facebook has the notorious pixel that they recently got rid of, but there's ways to work around it. And they're basically following you all around the Internet and showing you ads for things that you've visited. To give you an idea of ways that you can retarget in there, let's say that you have a new person, they land on your website, they turn into a lead. Your CSR calls them, they don't answer, and then it just is falling out.

It's great. Keep going.

Well, now you can take that lead and put them into some type of a lead funnel or lead campaign that's going to automatically drip on them in a different way. Drip campaign on them in a different way. And it's going to follow up with them, maybe educate them about your services, educate them about your customer to help hopefully get them through that process, from a lead to scheduled appointment. But you are so busy, maybe on the truck or your CSR team is not there, that now there's a system to follow up with those things. It's another form of retargeting.

Yeah. Because if you big. If you sell big ticket items and you need like someone wants to buy. If you're a plumber and they want to buy a hot water heater from you, that's a. You get one chance. Because then once they buy it, they're not looking around anymore. That's why if you're looking for like a refrigerator, you'll see Lowe's will just hammer you with ads because they know as soon as you buy it, you're not a lead anymore. They got to get you. They have to do it then.

Yeah.

Right. And so if for our listeners who are running plumbing, H vac, big ticket items, tree work, then time is of the essence. Really?

Yes.

What you're saying is that they don't answer the phone or they don't. They don't buy for whatever reason. Yeah. There's like this time period of two to three, four weeks that you really have to step up your game for retargeting maybe to do some education and they might come back around.

Yeah. I'll give you a perfect example of this. You probably get this call all the time. The call is, hey, how much does it cost to do this sounds great. Let me talk to my wife and I'll get back to you. Let me talk to my husband. I'll get back to you. That happens all the time. Are you going to really call that person and follow up with them? No, the ball's in their court. Well, what you can do is you can say, hey, I totally get it. Let me actually get your email and what I'm going to do is I'm going to send you a formal proposal or whatever we discuss. That way you have for your record, you can review it with them.

Right.

Maybe a little bit about our company. Now you capture that email, then you can go into mailchimp and put them into your automation that now is going to follow up with them in two days and say, hey, just want to make sure you got the proposal. Here's a recent blog post that we did about free removal in this area. And so now you're building those retargeting strategies to try to get people from lead into their sale. Yeah, it's, it's a, it's a gold mine that a lot of people don't do because it takes a little bit to set up. But if you can capture that lead because you pay for that lead for someone to call you.

Yeah.

You can get that email and then put them into a sequence. And even if you get their phone number and say, hey, do you mind if I just text you or let me text you a little bit. Our company again, you can build some automations off that. So.

Okay, I want you to put the cookies on the bottom shelf for our listeners.

Yeah.

First of all, if you're using Jobber, all that, the mailchimp integration is awesome. It just pushes right to mailchimp. It's seamless, it's automatic. How do you set all this up?

Yeah. So big question. Yeah, yeah. So obviously, you know, as a marketing consultant, we partner with companies and we help them do these kinds of things. But if you're just getting started on yourself in mailchimp, they have automations. You can figure out how to build automations. You know, YouTube University, they'll teach you how to do it. And then once you get your automation built, it's literally just adding that email into mailchimp to run through your automation sequences. Yeah.

So you would, you would advise most people to start mailchimp. Is that a pretty good. Maybe, maybe a zapier integration and then. And then mailchimp start there? Basically, yeah.

What we found, mailchimp is pretty much the company that a lot of people use it's the biggest in the industry. It integrates with QuickBooks and Intuit recently bought it, so it's a good company. And it integrates with Jobber, which is really nice. So you can kind of plug and play different tools. And that's why you should learn mailchimp, because it's going to integrate with Jobber. You should be using Jobber.

So. Yeah. How do you set up the retargeting visitors to your site? How would you do that? Is it more complicated?

Yeah. So with pixeling, you got to run ads, then you got to put a pixel in the back end of your website and then you have to attach it to your ads for retargeting campaigns. So it's, it's a little more nuanced with how you're going to do that.

Yeah.

The one thing about that though is if you have correct call to actions on your website, like let's say that someone's going to buy a hot water heater and you have the ultimate guide to hot water heaters, you just put in your email and you'll be able to download it and it's our complete guide. Now you have their email, so now you can build an automation off of that.

Gotcha.

Yeah. So there's ways to get people's emails off of your website for sure.

Give us a few other hacks here, some other, Some other tips or listeners just have no idea because on a scale of 1 to 10, you're at a 10 on this knowledge. You know all this stuff. Most of our listeners are one or two. Put the cookies on the bottom shelf for us. What else can we be doing?

Yeah, I'll give you another one. So let's say that you go to a networking event, you go to a local BNI or chamber, you know, you get some people's business cards and stuff. You can easily go into mailchimp and add their email addresses in there. Now they're on your email newsletter sequence and those are again, referral partners or those types of people. So there's a lot of ways that you can plug a play. Another way that you can do this is let's say that you are that plumber and you work with a lot of realtors or property managers. You can build a list of those people and then you can retarget them quarterly for people that should be referring you in.

So one thing that drives me crazy, and I think I'm not alone in this, I think it drives a lot of people crazy is getting emails that don't, that don't relate to me. They're not relevant. Maybe become a customer. I'm already a customer.

Yeah.

Buy this thing. I just bought it yesterday. Why am I getting this email? Yes, clearly they're not really paying attention to their list. Speak on that a little bit in terms of sectioning out your. Segmenting your list and making sure that you're sending the right email to the right people and excluding the people that should not get that email.

Yeah. So mailchimp is really good for this because they actually segment out your audience for you. And on mailchimp, they'll actually rate your subscribers based off of if they have five stars, four stars, they'll show you who's really engaged with your stuff, and then you can segment people out. So in mailchimp, let's say you create an email blast. You can select what segments that you want to send that email specifically to, and so then you can build, okay, this is my prospect list. This is my B2B partner list. This is my current active customer list. And maybe you have a general one that goes to all them. And then maybe you segment them out based off of those different people. It's a really good tool that you can segment your audience off of.

Yeah, 100%. I wish there was more. Maybe. Maybe. I just don't know. Maybe there is a way. I found that if I want to segment out my list and mailchimp, some of it's pretty manual and it takes some time. But here's the thing, it's worth it because you want to keep your emails and your client lists robust, strong, loyal. You don't want to abuse them. As soon as someone feels like, I just got an email that doesn't pertain to me, unsubscribe. And so you don't want to do that. If you can help it, you don't want to do that. You don't want to abuse your clients. You care about them. So it takes a little bit of time to make sure that you send out the right email to the right people. But it's worth that time because one, it's basically free anyways. This is your time. And two, you want to respect your list.

Yeah. I'll give you a perfect example of this. We work with a moving company. They do two different emails. They send out a general newsletter email every single week, every single month to their total database. And then they send out one specifically to restoration contractors and people that would use them for storage services. Well, the company wanted to send out email, the restoration email to the entire customer list. And we said, hey, we're probably going to get a bunch of unsubscribes if we do that. And they said, just do it anyways. And we said, okay, we did it. Boom. Tons of unsubscribes. Because it wasn't relevant. It didn't make any sense to the customer. Like, why am I getting this? I don't want to get this.

Yeah.

So to your point, you got to be careful about what you're sending.

That was a lazy decision on their part. That was a lazy decision.

They were trying to RAM in storage into there and it just didn't work. Yeah, it doesn't work.

Doesn't work. Yeah. So let's pretend there's someone out there who wants to start. They have a list of people they've never ever done anything about retargeting. Maybe they just have a small team or something. What should they do? What's the very first thing somebody should do?

So if you're going to start with email marketing, mailchimp has basic templates. You go and select a template, put in, you know a little bit about your, your company, like your logo, a little bit more information on there. If you're posting on your social media accounts or you have before and after pictures on your phone, share some of that kind of stuff. If you have a recent Google review from a happy customer, share one of those. It's called user Generated Content ugc. You can pull stuff from your Google business profile that other people have said about you and share that in your newsletter and then go on Google and type in like top 10 things to do this month in my area. Link to that article. Just sharing some relevant content. Yeah, and then there are these email subject line testers. Go to Google, test the subject line, get a good one, plug that in and send it out. Yeah, it's really that easy. It just takes a system to do it. But it's really. That's a good system.

I like, I prefer, I really like just short, brief emails. In terms, most of the time there's a time, there's a time and place for like a beautiful email. Yeah, I just like the simple, you know, first, first name merge, tag in three lines and then a signature. But if I'm doing photos, I like selfies. We get a lot of client selfies. Our technicians do them every day. And so we have thousands of shoes from. We just pull a couple client selfies, put them in an email and we say we did this for them. We fixed their gutter problem, we mow their Grass, Whatever. It's great. Any final thoughts on what we're talking about?

Yeah. So if you're not doing retargeting for your business, you're missing out on growth opportunities. A lot of people just focus on ads and visibility and they miss out on the retargeting component. We work with, you know, lots of big companies and they strongly believe that they've built our company on retargeting their past customers and filling their, their schedules with customers that already know like, and trust them. So if you're not doing that, I highly recommend setting that up for your business. It's only going to help you scale and snowball your business so that you're not tied to spending more on ads and just keep increasing your ads budget.

Awesome. All right. It was a great conversation. I'm going to summarize this in three actual steps. Number one is that retargeting your clients is cheaper than getting new leads. It is. It's every time it's cheaper. So make sure that you're not just focused on getting new leads, but you're. You're reinvesting in your existing clients. It'll pay off for you every time. Number two is you own your email list. You do not own social media. And so make sure that you have email addresses and that you're emailing them weekly or bi weekly or some kind of cadence. Social media is great, but social media changes Email, you own social media, you rent. Number three is good old fashioned. Call your clients, your past clients, ask them, how's it going, what's up? And you'll be amazed at when the next $5,000 phone call comes in. Phil, any thoughts on that?

I completely agree. And you don't want to be at the mercy of the next social media thing or them limiting your reach. And so owning your customer list is crucial.

Awesome. Thanks for coming. Appreciate you being on the show. How can people find out more about you and your company?

Yeah. So we do free marketing audits for local service businesses. We get on the call for 30 minutes and talk about strategies to help you grow your business. Whether you work with us or not. It's a free audit. So if you're looking to scale your business, take it to the next level. Go to flash consulting.com and you can set up a meeting there.

Awesome. Sounds good.

Thanks for being here. Yeah, thanks for having me, jobber.

And thank you for listening. You need to go retarget your clients. I hope that you learned something today that will help you make your business more efficient and more profitable. I'm your host, Adam Sylvester. You can find me@adamsilvester.com. remember, your clients and your team deserve your very best. Go give it to them.