Phil Risher says a basic marketing agency gets you to $1 million, but scaling to $10 million needs three things: marketing, data, and automation. Without data and automation, you become the bottleneck manually managing leads.
Not all marketing agencies are bad. It's just that it's only one part of the equation. So to get to $1 million, you can do that with word of mouth referrals. A decent cookie cutter marketing company can get you there. But to go to from $1 to $10 million, you need a separate growth system. And the growth system is not just marketing, it's data and it's automations. The reason is, is because if you're doing marketing, you have to know from your data what's working and what's not working, and if your business is actually growing. So that's going to give you the clarity so you're not just running on gut feeling that you're doing marketing and you don't know if it's working or not. And then you need the automations because when you have marketing and automations, you have You have infrastructure so that way all of your marketing is funneling into your business. And then when you have data and automations, it ties it all together so that way you know where these leads are coming from and it's communicating back and forth with your data. The reason that most companies don't get this is because the owner is just stuck in the middle of that triangle that I just told you, trying to do all of these things. And they are the ones that's bottlenecking their business on marketing 'cause they're trying to manually put together this growth funnel. And I know this 'cause I was that guy when I was at the home service business. But then I was like, what if I actually build a company that does those 3 things and puts it all together for $1 million to $10 million $1 million businesses. And that's really the secret sauce. It's not just like better marketing or different marketing. It's the other two pillars that help snowball it.
