Phil Risher walks through how a duct-cleaning company used an online estimate calculator, optimized search ads to $25 per lead, and a nurture sequence to hit 20-25% growth and eventually need to acquire another firm to keep up.
Phil Risher
2026-01-31
$25 per lead
Around $100 per lead
Approximately 20–25% growth
We got this duct cleaning company so many leads, they had to acquire another company just to keep up with the demand of doing the work. Here's three things that we did. First, we built an estimate calculator for their website where people can put in specific information and then they get an estimate that comes out of it. This started the leads pouring in because everyone wants to know how much is going to cost it. Give them the opportunity to get the lead and then call and book jobs. Second, we dialed in their return on ad spend. This company in particular, we got their search ads down to 25 a lead, which is literally unheard of. Usually it's around 100 a lead. They're at $25 per lead. The third thing that we did, we set up a nurture sequence. So when a lead comes in from the estimate calculator or they call in, they're capturing their information via email and text, and then they're nurturing these leads to convert more through their pipeline. This helped them grow in 20, 25, 20%. Now they grew so much that they have to buy another company to keep up with the demand.
