Phil Risher walks through a four-step formula for writing customer case studies: what they wanted, what solution you gave them, how you did it, and what happened. Use five-star reviews and before-and-after photos when you have them.
Here's a simple way to make a case study for your business which you can use when you're sending out proposals you can use on your website for SEO. Basically, you can take a review. If you get a five star review, you can take a before and after picture of that project. If you don't take pictures, you can at least just take the review and then you can share these four things. You can share what the customer was looking to do, what was the specific thing that you came up with to help them, what was the process that you took and then what was the outcome? If you take these four steps and you put them into a case study, what you can do is the next person that says, hey, I'm thinking about getting this service done. You can say, oh well, we just had this customer go through this process. They left us a great review. Here's the exact story of why they did it and why they chose us and how we did it and the outcome. It's a great way to sell. It's a great thing for search engine optimization and it helps you make a case study. Good luck. Be sure to hit like and subscribe for more marketing videos.
