Phil Risher breaks down a three-part marketing plan: build visibility through B2B relationships and referrals (roofers partnering with realtors), improve conversions with online scheduling tools like Calendly, and retarget people who already know your business to pull them back into sales.
Going to get marketing ramped up for your business in 2023. I'm going to discuss the three ways that you can start marketing your business better. And in each one of these three ways I'm going to give you a little bit of a secret on how you can start getting warm referrals into your business and through the pipeline into sales. Alright, so the first thing is we want to increase your company's visibility. So we've made long form videos about how to do this. But the number one way to do visibility in this is is for business to business. Business to business is building relationships with other companies that are interested in referring your business. So perfect example, if you do roofs, building relationships with realtors that can refer you into doing new roofs. It's a great way to get warm referrals in. The next thing that you want to do is to come up with conversions. The number one thing in here is online scheduling or having some type of scheduling an appointment feature. We like calendly for this. There's a bunch of other tools to get conversions in the door, but that's a great way. And then the last thing is retarget people that know, like and trust you, bringing them back into the family.
