Phil Risher says AI-generated video content is too obviously fake and fails to build trust. Viewers attach to real presenters, even their verbal stumbles, because imperfections feel authentic. Show a human face and logo, and keep it rough around the edges.
The problem is right now you can tell it's AI. Yeah, it's not good enough. The other thing is that I think there's a level of trust that's built with real people. And even like messing up, like saying ums or likes a lot or something, it's just like you get attached. You feel the transformation of energy. Whereas a video with no face to it, it just feels, oh, this is just kind of basic stuff. There's no attachment or connection. So I think having a face in a video with a logo connects a lot more. And try not to be too polished because even too polished seems a little less in touch because there's so much AI content that's out there. They just want real interactions, human interactions.
