Phil Risher argues that AI platforms have general knowledge but miss what your specific customers actually ask. Google now rewards businesses that answer real customer questions with unique stories, not generic AI-generated content stuffed with keywords.
Here's the old way of SEO and rankings. You go to ChatGPT or you hire some copywriter to write content for your business that jams keywords in and puts it all the right H1s and title tags and everything, and hopefully it ranks because you have good technical SEO. The new way is cut through all of that and get to real, real questions and real conversations and real answers. LLMs, AI platforms, they know everything. What they don't know is what your customers are asking and the stories that you tell that your customers want to hear, and that is what they want from you. It's the real, real. They don't want AI slop from other platforms. Google literally tells us they don't want commodity They want unique content from businesses, and that's how they're gonna trust them.
