Phil Risher says stock and AI photos on your website hurt trust, especially as AI platforms scan for authenticity. Replace them with real project photos from actual jobs. A chat widget also signals you care about customer experience.
Do not have stock photos on your website. I guarantee that that is already hurting your business, let alone the AI side of things, because people come to your website and they want to trust you. If you do not have real examples of customer experience happening for your business anywhere to be found, you have AI images and stock photos. How do they know that you actually service customers? How do they know that you even have technicians that you logoed and you have a truck and all this stuff? So you have to remove the stock stuff and get real stuff up there. Tools like CompanyCam where you can actually document your jobs. Another one for customer experience is having a chat widget. They love chat widgets because it allows you to interact directly with the company, at least give the illusion that you can interact with the company. It shows that you care about customer experience.
