Phil Risher explains that AI search agents only recommend businesses with strong online trust and positive reviews. To stay visible, create authentic content answering customer questions, diversify across formats like video and social media, and maintain good reviews. Weak reputation means AI agents won't recommend you.
If your business isn't trusted online, you're about to disappear. Specifically, the shift to agentic search and agents searching using AI to find your business. And right now we're in a trust recession where people do not trust other businesses. And more importantly, Google search agents are looking for businesses to trust. So how do you do that? One, you create real content from real customer questions that answers their questions and provides Google with the information so that it trusts your business. Two, you create lots of different types of content, not just blog posts for your website. You create social posts, videos, social media content, website content, local content that's not even online. The more content you can create, the more trust that you build with these platforms. The third thing is that you have to make sure that you have a great reputation. These platforms care so much about reputation because they don't want to refer someone that gets a bad experience because then if they get a bad experience, they're not going to trust that platform to recommend them ever again. So they want to make sure that they give the best possible option, and that's what you have to give them.
