Phil Risher says visitors from ChatGPT search convert five to ten times better than Google clicks. ChatGPT now pulls Yelp reviews and business info for local queries. Local businesses should optimize their Yelp listings to show up in ChatGPT's recommendations.
You're not showing up in ChatGPT answers, someone else is grabbing those buyers instead. AI search traffic converts 5 to 10 times higher than regular search. That means when ChatGPT links to a brand, those visitors buy way more than a traditional Google click. Let's say someone goes to ChatGPT and search for an HVAC repair company. It used to pull from Reddit and YouTube reviews and do a Google search and all that stuff. ChatGPT just partnered with Yelp and is now licensing Yelp reviews, Yelp portfolios, Yelp profiles, and even the request a quote button from Yelp. So if you want to be shown in ChatGPT, Yelp is now the go-to partner for ChatGPT searches. So here's what you should do. Go to your Yelp account, make sure that it's claimed, go and build out portfolios, add about the business, add before and after pictures, and have a cadence just like you would treat your Google Business Profile to do the exact same thing for your Yelp profile. ChatGPT and Yelp are now connected, and it's going to be how ChatGPT recommends local businesses in the future.
