Phil Risher says customer phone calls are goldmines for content. Listen to how callers describe their dream outcomes, extract those exact phrases, and turn them into marketing material that actually speaks to your audience instead of using generic AI copy.
Every single one of your customer phone calls is future content for your business. On those phone calls, you usually are asking them, well, why are you calling me now? What's going on with whatever specific service that you're having? Whatever they say is that dream outcome. That's exactly what they want to happen. And if you take that nugget and you turn that into content, now you're answering the customer questions when they're asking it, but also you're taking the dream outcome and creating content around it for your business. This is what I mean by taking real stuff and creating content opposed to paying a marketing company that goes to ChatGPT and pulls AI slop. That doesn't help your business at all.
