Are you in all 3 Parts of Google's Search Engine Results Page?

Today we're going to discuss the three parts to Google Search engine results page or SERP S E R P. So when someone searches for a local service business on Google, here's a query that they might type in Carpet cleaning, Chantilly, Virginia or they might say carpet cleaning near me, or they might just say carpet cleaning and Google's going to pull their location. I'm sure if you've done a search, you've seen this map here, you've seen these things, you see this and then you see this. So what we found is that ads up here, obviously this is prime real estate on Google. These are called Google Local service ads. And you only pay for these ads when someone clicks this button. So we've done a video about this before. But you can see how much these ads actually cost. If you go to ads.google.com localserviceads, you can type in your information here and get an estimate budget. Typically there anywhere from 20 to about $70 depending on what the services that you offer. And you only pay when someone clicks as a lead. So they're very. I mean it's a no brainer to do these because you only pay when someone clicks as a lead. So you can do the math. If you convert them at 80% and your transaction value is whatever, then you can see if this makes sense to do. And so this is the first spot here and as you see it's sponsored. So so these are called local service ads or ads on Google. The next part of the search engine results page is the Google Local service pack which gives you three options. And this is organic. People are not paying to be here. So if you notice we have AU carpet service and then we also have AU carpet service again. So if you see these top three people are not in these top three organic. And we focus a lot on organic results as well because if we don't get them in the ads, people go here and they look at, well, how many reviews do they have, how long have they been in business for? And then they go to the website and then they convert. So this is called a Google Local service pack and this is called off site SEO. There's on site SEO and off site SEO because this is search engine results that are happening that has nothing to do with your website. They might pull information from your website, but this is a separate off site thing. Just like Yelp, just like Facebook. It's all off of your website, but it's still a search engine optimization. So this is off site SEO. This is the Google Local service pack. And so if we don't get them here, about 30% of clicks happen right here. The rest of the clicks happen down here because people are still used to using this platform from a search engine and they believe that this is the most organic Google search. So if you notice all of these are curated searches. Yelp is pulling in all of their people. And then there's another SEO search engine optimization off site for Yelp. Angie's List, Home Advisor. Right. We haven't got to any carpet cleaning companies. So now we have Mighty clean Carpet care. Again, they're not in here. Hippo, Astro Brite. And then we have our client AUB Carpet service. So you can see that from on site. This is on site SEO on site search engines optimization. This page on their website is ranking on the first page of Google for carpet cloud Cleaning, Chantilly, Virginia So those are the three parts. We have ads that you can run ads. We have Google Local Service Pack which is off site SEO. And then we have our organic rankings from our web pages which is on site SEO us putting stuff onto our website and telling Google that yes, we do this type of service. So if you find this interesting, I have a bunch of other videos about how to create content for this, how to set up Google my business, how to do these ads. Be sure to hit that like and subscribe to this channel. We grow local service businesses and drop a comment below if you have a video that you're interested in seeing.