Phil Risher says stop chasing followers. Social media platforms now work like TikTok: one short post can bring you customers directly. Since it's free, treat it as a customer acquisition channel, not a vanity metric.
In the past 2 to 3 years, it's shifted a lot from just like get a bunch of followers and maybe then I'll get a lot of customers. Now it's interest. It's the TikTokification of social media where you can post one thing and you can get customers and leads from that. And I think we need to reprogram how we think about social media because it's free. It doesn't cost anything and you can get customers through it now.
