Phil Risher walks through how to track whether your ads actually make money. Set up a landing page with a form and custom phone number, log leads in a spreadsheet, and review monthly which ones turned into revenue. Don't scale ad spend without knowing your return.
This is what you need to do before you spend $1 on digital marketing. You need to track your return on ad spend. If you're spending money on ads and you don't know if it's helping you get more revenue, that's a problem. Most people are praying to Mark Zuckerberg that he's going to send them leads and that it's actually going to turn into revenue. And they're just operating on this gut feeling that things are working. That's not how you grow a business. If you're thinking about spending money on marketing, ask your marketing company this question. How are you going to improve your return on ad spend? If you're going to do it yourself, how are you going to track your performance? Here's how you should do it. You should set up a landing page. On that landing page, a custom tracking form, custom tracking phone number. All those leads go into a spreadsheet. And then every month you go through and you analyze all these leads to see what happens to them. It's very simple. But most companies skip this step and they just say, if you want to grow, spend more on ads. This is the problem that I wanted to solve that we solved at Flash, so that way we can help companies pull the right levers and grow their business with what's working. And it's a strategic game plan to actually grow, not just throw it on the home service business owner and say, hey, man, figure this out. Look at your reports and see what we should do. It's a strategy.
