Microsoft is adding ChatGPT-style AI to Bing in March. Phil Risher warns this could cut organic search traffic and change how people find businesses, making local listings on Bing and Google Business Profile more critical than ever.
ChatGPT is a chat AI tool that you can chat back and forth with. And Microsoft has announced that in March they're going to have some type of ChatGPT integration in their search engine. And the reason this is so important is because for small businesses or any business in general, they use search engine optimization as a way to get traffic to their website. People ask search engines, what is a good carpet cleaning company near me? Then Google or Bing gives them a list of people that have optimized properly for search engine optimization and then they go to your website and hopefully they convert to a lead. Now there is an AI tool that allows you to chat and they give you an answer. Kind of like your series or those types of things where it's more whatever they tell you is what you're going to do eventually. Maybe there's some type of ad revenue that you can put inside of these AI tools. But why is this important? It's even more important now that you have your off site search engine optimization optimized. That is your Bing listing, which is, which is contributed by your Yelp and your Google business profile. These have nothing to do with your website.
