Boost Your Sales with These 5 Must Have Call to Actions for Service Businesses!

All right, in this video we're going to discuss the five conversion tools that every local service business should be using and how you can implement them effectively on your business to generate more leads. My name is Phil Richer, I'm the owner of Flash Consulting and we partner with local service businesses to help them increase their sales and keep their schedules full. And here are some of the strategies that we implement in their business. Alright, so let's get right into this. So I'm going to go into the strategies, but before I do that, how these actually work. So in your business you're getting visibility, you're running some ads, you're getting traffic from your Google business profile, or people are coming to your website from other referral network places or whatever. And when they land on your website, they're not converting into leads. This is a common thing that we see. Our goal is a 10% conversion rate. So if you have 70 people that come to your website, that should be seven leads. 100 people, 10 leads, 1,000 people, 100 leads. And there are different strategies you can implement, but really it's all about getting them to turn into a lead on your website. And, and a lot of people think just driving traffic to your website is going to convert them into leads. That's not true. So here are the five things that you should implement and I'll show you how they work. The first one is the ultimate, probably the best one that we've seen for most businesses to generate leads. And this is because when people go to your website, they want to know two things. They want to know how much is it going to cost and when can you do it. And so if you can answer at least one of those questions initially, it's going to be very enticing for them to convert into a lead. So with that being said, the first one that we have is an estimate calculator. So how does this work? You can select different things, different categories, you can select what type of service that you want, you can even add another qualifier here. And essentially this information that the customer is providing is going to spit out an estimate amount on the other side through an email or text message or whatever, and it's basically going to turn into a lead, but also give them a price and then start the conversation. So to generate a conversation, to generate business and lead. So in your business, no matter what it is, you can build these estimate calculators, this is just an example that we have for electrical, but you can build them for anything. And essentially, let's say you don't Give out commercial panel upgrade estimates. You can just say for commercial work, we have to schedule an onsite estimate. You know, you can say whatever you want, but essentially what this allows you to do is to give someone a basic price quote. And it could even be like an EV charger. It could say, hey, this is going to be X to X. It doesn't have to be the exact price. And it could say subject to change, you know, whatever varies, that kind of stuff. So you get the gist. People come to your website, they want to know how much is something's going to cost. So you give them electrical or whatever, estimate, calculator. All right, the next one is a free giveaway. And so we do this on our website by giving away different tools. But the way that you might do this in your business is here is the ultimate guide to carpet cleaning, or the ultimate guide to new roofs, or the ultimate guide to new siding or whatever you do. It's the ultimate guide. And it's gonna. You can explain what it is. We have a whole blog post about this, but essentially you can explain. This is gonna go through all of the pricing parameters, the average pricing, what, all the different services that a carpet cleaning company can offer, whatever. It's basically everything that you need to know. Guide to purchasing this large purses or to doing this service. So let's say someone's gonna put new flooring in their house. It has a style guide in there, it has a pricing guide, it has an install guide, it has a timeframe guide, has a planning checklist. It's basically a document and a resource that you can give away for free to turn into a lead on your website. What we found is that this converts very well. This one converts a little less, and these are more top of the funnel. People that are in the information gathering stage here is they've already decided that they want to get the work done and they just need to figure out how much is it going to cost. Here. Here they're saying, okay, well, how much is going to cost? Do I really need this service or that service? And it's more larger purchase preparation. All right, so that's the second one. The third one is literally having some type of an online scheduling option on your website. Now, you may not have an option to integrate with your CRM, you may not have the tools in place to do that. But effectively, what this will allow you to do, let's say that you do on site estimates of some sort, you can select the schedule button and put your times in. You can Connect it with your calendar. Like you can see next week, this is my personal one, but you can see next week, I'm out. So you can use this tool to schedule your on site estimates. And this is a really nice way to keep it simple, but also allow people to schedule their appointments. All right, now the fourth one is, let's say someone isn't ready necessarily to do an estimate or maybe they want something but they don't know what it's called. They also maybe are not interested in downloading something, but they just want to know, like, do you do this service? Can you do this? Do you service this area? That kind of stuff. And the fourth one is actually going to be down here, which is a chat widget. And this chat widget allows you to text back and forth and communicate using all these tools. And essentially what this allows you to do is to start a conversation. And these conversations can be like I said before, do you service area, how much does this cost? Do you do this type of work? Blah, blah, blah, blah, blah, blah. And, and it allows it to turn into a text message or a conversation of some sort and allows you to start a conversation. So that's the fourth and now the fifth one, we're going to scroll down here a little bit and we're going to talk about a monthly newsletter. And we've talked about monthly newsletters in the past. But the fifth one is get marketing tips in your inbox. Join however many other small business owners. Put your email in here, get marketing tips. Very simple way to do this. And this is going to be your very soft call to action. You see this on websites all the time. Like, you know, get 10% off your next order, put your email in here, get whatever, you know, small thing here and put your email in. So these are very soft offers that are, you can pop them up, you can stick them over to the side here, you can embed them inside of your content. But effectively these are just your soft offers that pop up over different places that allow people to turn into leads for whether it's getting marketing tips or a small discount of some sort. So those are the five ways to convert leads into traffic. By implementing some of these strategies, some of our clients convert 20, 30% of their website traffic into leads. And so the goal of this whole thing is we want to drive traffic into the site, drive retargeting traffic into the site, and then convert these leads into actual jobs. So if you're interested in setting up some of this stuff for yourself and your business and you don't know how or you need some help. That's what we do. I'll put a link down below. Also, be sure to hit like and subscribe if you like content about growing local service businesses and marketing ideas and we'll see you in the next video.