A short YouTube monologue by Phil Risher arguing that AI-powered search (LLMs and AI assistants) is replacing traditional search and that businesses should actively provide those platforms with content so the platforms learn the business as the subject-matter expert and surface the brand as an authority.
I want people to think about AI search. AI search is what everyone's freaking out about, right? They're not going to Google, they're going to ChatGPT, Perplexity, Google AI mode. These large language model LLMs, AI, what are they built on? Content. As a business, the number one thing that you can do is feed these platforms with content, that you're the subject matter expert and I can tell you that these language models are being trained on content. And the number one thing you can do for your business is give it more content to know that you're the brand authority in the space.
