Phil Risher argues service businesses grow long-term by creating urgency and caring for customers, not volume. He shares an example of finding a blocked dryer vent that could have caused a house fire, showing why technicians should warn customers and act as experts.
I was at an air duct cleaning company, and we also did dryer vent cleaning. And when we were out on the job site, imagine if you didn't analyze or look at this person's dryer vent and you left, and then tomorrow it caught on fire because it's blocked. Right. And the person like, well, you were just here. You could have actually, like, literally saved my house and solved this problem for me. Yeah. It's like, we need to create that type of urgency. It's not just about making more money. It's also about helping your customers so that they don't have more issues down the line. And you were just there. You're the experts.
