Phil Risher says a $15,000 client deal came through ChatGPT, but his firm's website authority and SEO did the real work. He recommends building subject-matter content to rank higher as search shifts toward AI platforms over the next two to three years.
$15,000
Two to three years
My client closed a $15,000 deal from ChatGPT. And it wasn't just luck. What we did was we went in and optimized all of his website for the normal SEO signals that are important for search engine results. If you were to go to ChatGPT, perplexity all these AI platforms and do a search, do a search in your area, ask it how it came up with these results, it's going to tell you, I did a Google search. The one other qualifier on there is authority. And the way that you can build authority with your business is by creating content that helps you stand out as a subject matter expert. These AI platforms are trained on content, large language models. What can you do? Feed them more content as a subject matter expert is going to help you in your rankings. So if you're not sure if you're showing up on AI platforms, if you don't have a company that's actually doing things that's going to help you get leads on AI, then you need to evaluate your game plan because this is going to be shifting over the next two to three years to pretty much all AI search.
