This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled "Create momentum before the season even starts. #shorts" created on November 25, 2025, featuring Phil Risher discussing strategies to generate demand during the shoulder season by running giveaways to create business buzz.
The problem with shoulder season is that there's no demand. No one is searching for your service because there's no demand for it. So how do you create demand in shoulder season? That way you have business happening. What you do is you run a giveaway. You run a giveaway to create demand for something that people want to buy. This could be, hey, we're giving away a new H vac unit. Hey, we're giving away a new generator. Hey, we're giving away a free water heater. The whole goal is to create buzz around your business. And if you don't have a plan for shoulder season and you feel like 2026 could be my best year, but I don't really know, kind of gambling, my company is actually giving away $30,000 of a six month partnership with my company for free. Literally free. You get all of our automations, all of our expert team, all of our playbooks, how to run a actual giveaway for your business that generates hundreds of thousands of dollars. So if you want that giveaway, you can comment, win and we'll get you the link.
