Phil Risher ran a three-month postcard campaign to past customers that cost $16,000 and brought in $50,000. Postcards work best for retargeting older audiences. Include a clear offer like $35 off and a QR code to your website.
$16,000
$50,000
About 3.1× (50,000 / 16,000 ≈ 3.125)
About 5×
Send Gym and Postcard Mania
What is a good return on investment from postcards? And do postcards even still work? In this video, I'm going to explain those things. We recently ran a postcard campaign over the last quarter for a company that we work with that was doing retargeting to past customers. They spent $16,000 and they generated $50,000 off of those three months. And so the return on investment is pretty good. You know, three times, four times what you spend decent five times is typically what we shoot for when we want a return on investment. But they still have a place for people, especially in retargeting if you have an older target audience. So those are really good. The tools that we typically recommend using are called Send Gym, which allows you to target a specific geographical location. And also Postcard Mania. They have designers on team and they can send out postcards. But postcards are really good for retargeting. Two things that we recommend having on there is a call to action, whether it's get $35 off your cleaning or whatever you say, and then also having a QR code so people can scan and go right to your website and request an estimate or what have you.
