Phil Risher breaks down three essentials for business visibility: online ads (the flashy skill players), SEO (the grinding offensive line), and a solid website (the quarterback). All three have to work together, or a weak website tanks the other two.
When we talk about visibility and leads for business, there are three parts to that equation. There is ads online, there is SEO, search engine optimization, and then there's a solid website. It really comes down to those three things. To make it simple, here's an analogy. For football. Your flashy wide receivers and running backs are basically like running ads. You can easily get them up and running. They make you look really good online. Your offensive line, which is one in the trenches, which is down and dirty, and you don't really see how the implications of what they do is search engine optimization. You can see results, but at the end of the day, it's really just grinding back and forth in the trenches for search engines and ranking. And then your website is your quarterback. This is the glue that holds everything together, that makes sure that you're pointing in the right direction. Your ads are not going to run properly if you have a bad website. Your SEO is not going to run properly if you have a bad website. Your website might not get any traffic. If you have bad SEO and bad ads. It all works together. Let me know what you think.
