Phil Risher explains NAP: make sure your business name, address, and phone number match exactly across Google, Yelp, Facebook, Bing, and other platforms so Google trusts your information and shows you in local search results.
Here's one of the basic local marketing strategies that you need to know. It's called Nap Name, address and phone number. And what this means is that across all your platforms, Google, Yelp, Facebook, Bing, Angie, better business bureau, LinkedIn, your nap, your name, address and phone number need to match. Why is this so important? Is because when Google is scraping the Internet for all the data, what they want to know is that they're providing the best information that's the most credible to the people that are searching for a product or service in their area. And so when your name, address and phone number lines up all over the Internet, Google has confidence in your business and says, okay, the name, the address and the phone number are all accurate. So I'm going to show this information because it's probably going to result in the outcome that this person wants. If Google gives out bad information, people are going to stop trusting Google and they're not going to use it. This is why it's so important to build trust with Google and why your nap matters. Be sure to hit like and subscribe for more marketing videos.
