Short YouTube talk (Phil Risher) arguing that professional, fast, mobile-friendly, and trustworthy websites are crucial for local service businesses because visitors judge legitimacy and use sites to contact businesses; additionally, properly optimized sites improve local search visibility (SEO). The clip ends with a standard channel CTA (like/subscribe).
If you own a local service business, you may be thinking, does a website matter? And what actually matters on my website? So websites matter tremendously. And the reason is, there's several reasons, but the first one is going to be because when people go to your website, they are looking and saying, is this a professional website that I can trust? So they want to see, is it clean? Is it mobile friendly? Does it load fast? Does it have real pictures of people with logos on? Is it just stock photos? Who is in these pictures? The second thing they want to see is, is this company actually legit? Do they have some testimonials? Can I know, like and trust them? Do they have some type of resources or information that guides me through this process? And the last thing they want to see is is there some type of a call to action or way to get in touch with them and will they get back to me pretty quickly? Websites are huge only just for that. The other thing is, when it comes to search engine optimization, when people are searching for a product or service in your area, you want them to find you. And the way that you can do that is by optimizing your website properly. If you like marketing content, hit like and subscribe. We'll see you in the next video.
