Short YouTube video (Phil Risher) arguing that delivering a good service by itself won't produce business growth; systems and processes (not just product quality) are what scale revenue. For home service businesses he outlines three core marketing/system priorities: create visibility, improve conversion through the sales funnel, and retarget past prospects/customers; ends with an offer to provide a marketing blueprint.
Chapters
A good service alone won't grow your business. Who here can make a better hamburger than McDonald's? Well, how come McDonald's makes more money than you? This is a story from the book Rich Dad, Poor dad where he talks about that McDonald's has systems and processes inside of their business that's generating money for them. And it's not just about the product that they deliver. For home service businesses specifically, they need to focus on three core things. They need to create visibility. They need to get new customers coming in the door, whether that's SEO, Google Ads, B2B partnerships, email marketing. Then they need to focus on conversion rate, which means they need to get leads to come in the door and then convert all the way through their sales funnel to a sale and then finally to retarget their past prospects and customers, using email marketing and text marketing to keep people coming back in. Just because you do good service doesn't mean you're actually going to grow your business. Which is why you need good systems. If you feel like your marketing system is non existent or not to the standards that you would want, shoot me a message and I'll walk you through a blueprint that's going to help you actually grow your business.
