Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

DONT BE A ONE AND DONE BUSINESS #hvac #electrician #lawncare #plumbing #carpetcleaning #business

19 Apr 2024 · 0 min

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Phil Risher advises service businesses (lawn care, HVAC, electricians, plumbers, carpet cleaning) not to treat customers as one-time clients. He recommends placing clients on monthly newsletter drip campaigns featuring case studies, testimonials, blog/social posts, and local-interest content to remain top-of-mind, and using those communications to cross-sell additional or recurring services.

To give you an idea. Like with the lawn care side of things. Let's say that you do just a one one off project or even a large project, but they don't take you up on residual type of services. Well, that's a great opportunity then that they should be on a monthly newsletter drip campaign where you're sharing recent case studies, testimonials, social media posts, blog posts, even relevant content to your local area. Like top 10 things to do in this city just to stay top of mind and then also cross selling other things is a great opportunity that a lot of people don't do.