A short YouTube "#shorts" by Phil Risher offering three concise tactics to keep service businesses booked over the holiday/shoulder season: (1) send a limited promo (e.g., 10% off) to estimates that didn’t close, (2) run giveaways or cross-sell to existing customers to generate leads, and (3) strengthen B2B partnerships now to leverage partner databases and support bookings into 2026.
Here's how to make sure that you stay booked with jobs while also enjoying the holiday season. The first thing that you can do is take all of the estimates that you didn't close and send them some type of a promo offer. Clearly they didn't close for some reason, but give them 10% off while you're going into your shoulder season. Now you can install that stuff. Now the second thing you can do is run a giveaway or promo offer for your existing customer base where you just cross sell something else that they need going into winter time. This is the perfect way to generate leads in your business from people that already know, like and trust you. And the third thing is you can double down on B2B partnerships. This is the time when you need to go out and build partnerships with people in your community that are going to cross sell you different services. You can leverage their database to stay busy during the shoulder season. But also rolling into 2026. This is the time where you need to go and build these relationships so that you have them going into 2026 to support you.
