Phil Risher breaks down two lead sources for small businesses: Google Local Service Ads, which charge only when someone calls, and Google Organic, where prospects already know what they want. One prospect reported a 60% conversion rate from the top source.
60% (lead converts into job)
I did a meeting yesterday with a prospect and he told me that this first conversion source is converting from lead into job at 60%. And so in this video I'm going to share with you the top two lead to job conversions. Now, you may be getting leads from all over the place. And you know, you may know, you know, you can pay Angie for leads and they're going to farm them out. You can pay Facebook with leads and you're going to have to negotiate the price with them. But what are the top two lead sources for your business? And they both have to do with Google. The first one is Google Local Service ads. This is the real estate right at the top. And we made videos about this before that. You only pay when someone clicks to call you to actually turn into a lead. This is important because it's not farming out your leads. You only pay when it's an actual lead coming through the door. And it's on the best referral platform, the best platform, which is Google. The second one is Google Organic. Google Organic is when someone calls you from your Google business profile or they come through your website organically. The reason this is good is because they've already done their research on your business. They're just looking to contact you to try and schedule and get a price.
