Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Email marketing vs. Text Marketing

25 Oct 2022 · 1 min

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Phil Risher compares email and SMS marketing. Email gets 20-30% open rates but lets you be creative; SMS hits 98% open rates but you're limited to 200 characters. Use SMS sparingly for specials, email weekly or monthly to stay top-of-mind.

Questions this video answers

Typically 20–30% open rates.

Approximately 98% open rate.

Typically around 200 characters per message.

Use text message marketing sparingly—suggested around quarterly or only for targeted specials/campaigns.

Use email marketing weekly or monthly for broad, top-of-mind messaging.

Chapters

Email Marketing versus Text Message Marketing which is better for your business? Email marketing allows you to get as creative as possible. You can send out email blasts that get typically 20 to 30% open rates and it allows you to share a bunch of different things. You can share case studies, articles, call to actions, reviews, a ton of stuff. When it comes to text messages, what text message marketing allows you to do is to get a 98% open rate, but it doesn't allow you the same creative flexibility. You can only typically send out around 200 characters into a text message. The other thing is that email marketing allows you to email people you know even once a week, once every month. But if you text people from a business perspective every week it can get a little overbearing. So overall what we would recommend is do text message marketing maybe quarterly with specials or very targeted campaigns. Do email marketing weekly or monthly, very broad, just top of mind type of things.