A brief YouTube Short by Phil Risher arguing that the most important driver of business growth is "estimate count": the number of estimates/quotes produced. He advises tracking estimate count year-over-year as it both increases opportunities (more "swings") and verifies lead quality (shows leads are generating estimates).
The number one way that you can grow your business. It's not just more leads. It's not just more jobs. It's estimate count. That's why you need to track this number year over year. Because estimate count is literally more swings to the bat. Yes. And if you have a good sales process, that's how you're going to grow your business. So you should be tracking estimate count. The other piece of this that you could get a bunch of leads, but they're all trash. Estimate count lets you know that your leads are actually good and you're generating estimates.
