Phil Risher explains why air duct cleaning companies need a Google My Business profile. Since customers only buy every 3 to 5 years, steady visibility matters. He recommends joining local Facebook groups, running neighborhood specials, and building local SEO to keep a steady flow of new customers.
I'm going to go through some areas of opportunity for duct cleaning companies and ways that you can implement these strategies in your business. So visibility is typically, when it comes to duct cleaning, this is going to be the most important one. And the reason is because it's new customers coming into your database. With duct cleaning, it's not like people get their carpets clean every six months, right? It's like every three to five years, someone's going to get their air ducts clean. So you're going to need a consistent flow of new customers. If you're just starting out, I would recommend getting into Facebook groups, into your local groups, and offering specials to local, very, very local commun. If you're bigger and you have, you know a couple routes on the road, what you want to do is build out a professional marketing plan. So this is something that we do for our clients. But to give you some examples, you want to do a local SEO, so you want to have a Google business profile with reviews on it. Because most people don't know duct cleaning companies, so they go to Google and say, good duck cleaning company near me. And then we want you to show up.
