Phil Risher says the questions customers ask your team on calls are content gold. As AI search tools like ChatGPT take over, people will ask the same questions online. If you don't publish answers, competitors will, and you'll lose visibility.
Every business that I talk to answers questions on the phone from their clients. The smart ones turn it into content. Your customers, before they call you or after they call you, are going to Google ChatGPT and asking those same exact questions to ChatGPT and Google AI to see what the answer is. And if you are not answering those questions that your customer asking online, someone else is, and you're not going to get the recognition for it. And more importantly, if they start their search with those questions, they're never going to know about you or find you. So what you need to start doing is take the real questions your customers are asking from your call transcripts and turn them into content. If you are not doing this, you're going to get left behind when everything switches to AI search because it's all built on prompts, not keywords.
