Phil Risher's agency got a duct-cleaning client through Claude after the AI recommended them to someone searching for a marketing agency that knew duct cleaning and used ServiceTitan. The win happened because they'd created enough targeted content that Claude could index and surface it to the exact person looking for their help.
The strategy is you add so much value and you create so much content that it gets indexed on these platforms that you get trusted. So I'll give you, for example, last month we had a client who found us via Claude, and she said that she typed in, I'm looking for a marketing company for my duct cleaning business that actually knows about duct cleaning. And I also use ServiceTitan as my CRM. And who's the best company for this? And it recommended us. She came through our sales process, was our target avatar, and then she closed. And she literally said on the form that she filled out that she came directly from Claude. This would have never happened if I didn't create all the content that supports all the things that she's looking for. And this is why I know that this works. Thanks.
