A short YouTube clip by Phil Risher advising businesses to treat every customer question as a source of content: capture and publish customer questions to build searchable content, establish authority, and answer prospects before they ask. The video presents three concise benefits of converting customer questions into online content.
Every time a customer asks you a question, it's free marketing. You need to look at questions as a flywheel for content. Anytime your customer is asking a question on the phone, they're sending in a question in your sales process. That is the content that you need to make online. One it helps you stand out as a company in the marketplace, 2 it helps search engines, AI social know that you know what you're talking about, and 3 it helps you stand out as the authority and subject matter expert in the space. If you're not taking the questions your customers are asking and answering them in content, you're missing out on the whole part of marketing, which is answer your customers questions before they ask.
