Phil Risher built a $1.5 million revenue stream for his home-service business through referral partnerships with complementary local providers, not AI search. He argues that analog B2B partnerships beat algorithm-dependent customer acquisition.
all this stuff that's like AI search and automations and technology, I believe that the analog world is gonna be the winner. And by analog world, I mean building partnerships in your local community, shaking hands, kissing babies, and building real B2B partnerships. There's 4 ways to get customers. So the 3rd way is by building referral partnerships. And I know that this works because I built out a $1.5 million B2B strategy at my home service business. And basically what you need to do is find complimentary services in your local area and build a partnership program and go out and roll it to them and have them send you leads coming in. It doesn't take any algorithm changes or any of this stuff. It just takes you building relationships in your local community and getting out of the AI search and all this world and doing the things that you know that you should be doing to build these partnerships.
