Phil Risher shows how to run Facebook ads targeting people who recently visited specific locations. Target expo attendees for $6-7 per lead instead of buying a booth, or hit PetSmart visitors with a carpet cleaning coupon to reach pet owners.
$6–$7 per lead
$25 coupon
Here's a really cool Facebook ad hack. If your target audience goes to a specific location and you want to market to them on Facebook, you can segment your audience target based on if they visited a location before. So I'll give you two examples of how this could work. First, we just ran this for a customer that there's a big expo. Instead of them buying a table at this expo, they actually just ran ads to everyone that's going to this expo that's gone to this location in the last day or two, and they're giving away some something in exchange for their contact information. And they were Getting leads at 6, $7 a lead just by doing this so they don't have to buy a table and do the whole sponsorship thing. The other cool way is, let's say you're a carpet cleaning company. For example, you could target people that go to your local Petsmart store because you could get the address and then segment them around there. So you could say people that go to this location and in and out of this location. And you could say, hey, if your dog pees on your carpet, here's a $25 coupon because you know they have a pet and you know that they go to the pet store. So there's a lot of cool ways to use this. Drop a comment below if you've ever done targeted ads and if you had some success with it.
