Short instructional clip by Phil Risher describing a Facebook/Instagram advertising tactic: create a geofence around a target business location and run ads to people who recently visited that location to build awareness with decision-makers. The goal is to stay top-of-mind so outreach is recognized when contacting the prospect.
Here's a really cool Facebook ad trick to get in front of those big fish. So what you do is you can set up a geo fence around the perimeters of these businesses, and you can run ads to people that recently visited that location. So if you have a big business that you want to target, you can run ads to those specific areas. You might not know the exact decision maker, and so you're just slowly chipping away at them. Chipping away at them and being top of mind. And then when you call, they say, oh, I've seen you on all these different places. Facebook, Instagram, whatever. Really cool way. Drop a comment below if you've ever tried it before. And be sure to hit like and subscribe for more marketing videos.
