Phil Risher walks through three ways to get more leads from a lawn care website: a sticky quote request button, a chat widget that converts 2-3% more visitors, and promotional pop-ups. He shows how to estimate your current traffic and aim for a 10% conversion rate.
You know, we're going to discuss how to get more leads from your website for your lawn care business. We have experience working with lawn care companies all over the country. And this is an example. We just actually started working with this company about two or three months ago. The owner actually left us a five star review because he's so thrilled with all the stuff that we've been doing. But in this video, I'm actually going to go through three call to actions that you should have on your website and how you can utilize these to get more leads. So what does all this actually mean as far as call to actions and all this stuff? So basically when you go to your website and let's just take this one for example, what I would like for you to do is go to this tool called spyfu.com, it's free. I'll put the link down below. I have no affiliation. Basically what it allows you to do is to see how many estimated monthly SEO clicks that you're getting to your website. So this basically tells us, hey, we're getting about 74 people to the website. Usually we round up to, let's say 100 people. And ideally we want to convert this number at 10%. And so if you have a hundred people come into your website and you can convert them at 10%, you should be getting 10 leads from your website. Now I know that this company gets more than this because I have access to their Google Analytics data and this is something that we track on our end. But for you, you might not have access to your analytics, you might even know what that is. This is just a simple way to see, okay, this is how many people I should have coming to a website. If you convert this, take that number times 10%, that's how many leads that you should be getting from website. If you're not, there's something that's wrong. And so on your website, the ideal call to actions are a couple. The first one is you want to have a simple way that people can request a quote. And this could be a form that they fill out or something where they give a bunch of information that says, you know, I want this service, this service, this service, blah, blah, blah, make this super easy for them to see. One thing to keep in mind is most people are using their cell phone, about 50% of people. So you want to make that get instant quote very clear to find. Especially as you're scrolling, you want to make that very easy to find. So have those as like sticky headers. If you have a marketing Company you work with have them do this. If not, try to figure this out. But this is important because when they go to your website, they really just want to know, how do I convert into a lead? So the first one is to get a quote on here. The second call to action that we've seen convert really well is this chat widget here. The reason being is because people go to your website and they don't know, do you service this area? Do you do this type of service? You might not have a drop down with all your services listed out and you may even have this. But they don't want to go through and dig and figure this stuff out. They just want to get their answer quickly to know if you do this or not. So what they would do is go here and they'd fill out this information and send a message. There's a bunch of different chat widgets that you can use out there. You know, you can go and Google it. This is one that, this is our chat widget that we use that turns us into a text message. But again, you can use any chat widget. This is very important. What we've seen is adding a chat widget like this will convert additional 2 to 3%. So when we look at this number, let's say you have 100 people, that's an extra two to three leads per month just coming through here. All right, and then the last one is, so you have a request to quote button on your mobile. You make that sticky. And then you also have a chat widget here that people can chat in if they have basic general questions. Both of these allow you to convert leads at night. You know, if you're on a job or something like that, you can turn these into leads and then you can contact them. The last one is a lot of times for, for lawn care, you'll have specials or promos that are going on. So some examples of this is like in January it's like, hey, if you pay for the whole year, you might get 10% off a special promo or sign up and get your first free fertilizer when you sign up for the year. Something like that is a good pop up. So what you would want to do is add some type of a pop up on your site. And I just refresh because they have a pop up on their site. I'm not sure if it will show for this one, but I'll show you another example. If this one doesn't show up, here's an example of one. So on this site we added a pop up here for the get your free first application of organic mosquito control. Put in your email, your cell phone, get the free application now. And this is a very quick way for people to turn into a lead and then you can go through and offer them a bunch of other services. So if you notice on theirs this site they have a chat widget here which I mentioned and they have actually an estimate calculator right here to get an instant quote. You can select the type of service that you want, the square feet and then you put in your zip code and then you actually get an estimate. And we built this custom for them as well. But if you don't have all this custom stuff built, the gist of it is try to get a chat widget up there. And there's a bunch of platforms out there that do this. There's free ones like Drift I think is a free one. Podium is kind of like a bigger name. Again this is our tool but there's just look up chat widgets, you'll get that. As far as an instant quote. If you can't build a calculator like this, just have a form on here, like a simple contact form that people can fill out. This contact form, you know, name, phone number, email message and then submit. Just keep it very simple like that. And then the chat, the pop up that we use is a plugin called Pop Up Maker. So you could make one like that as well. So those are really the three ways that you can convert more leads. You want to go to SpyFu, figure out how many people are coming to your website. You should be converting around 10%. Figure out that number. And if you're not getting that, then maybe you need to evaluate what's going on. If you need help setting this stuff up or you just want an expert evaluation, we do free marketing audits. I'll put a link down below. If not, it's all good. Hit like and subscribe and we'll see you in the next video.
