Phil Risher breaks down two Facebook ad types for local service businesses: offer ads and traffic-driving ads. Both are built to generate leads and improve your return on what you spend.
If you're running Facebook ads for your local service business, there's two types of ads that you want to run. The first one is an offer ad where you're going to give someone either 10% off, $25 off some type of a coupon, and you can have them take action in three different ways. You can have them call your business, you can have them fill out a form, or you can have them message your business. Typically, what we recommend is any of the three. Specifically, the Form 1 works really good for higher ticket items because they can get information about it. A call is good for lower ticket items, and a message is good if someone is just gathering information. The reason that we like the form the best is because you get the most information quickly and then you can actually work that lead opposed to the other way around. And then the second one that we recommend is actually a traffic or driving traffic to your website. And this is more just general information. So maybe you don't have an offer that you're going to, that you're going to show or send out, but you want to prompt people to do a certain action or learn more about something. And so you're going to drive traffic to your website. On your website, you should convert leads at 5 to 10% and so you can figure out what your ROI is going to look like.
