Short YouTube advice video by Phil Risher (uploaded Feb 6, 2024) explaining three website features that increase lead conversion: (1) a "Get an estimate" button that asks qualifying questions, (2) a scheduling/service booking option (calendar or simple form), and (3) a chat widget (preferably wired to text messaging) to answer area/service questions and capture hesitant visitors.
Three things that you need on a website that's actually going to really convert leads. You need to have a get an estimate button and you got to ask some qualifying questions inside of that get estimate. So if you're doing landscaping, it's like, you know, your square footage, when do you want your. Your stuff cut? You know, a little bit of qualifying questions. It just builds like, wow, this company really cares about this stuff. And then it turns into a form. The other one you want to do is get service. So tell me some type of way to actually schedule. And you can do this in a simple form where you put like a little calendar that they can select a date or something, an opportunity for people that are ready to actually schedule, they can get some service. And the last one is a chat widget for your website. The reason that this is so important, people come to your website, they don't know if you serve this area. They don't know if you do this kind of service, a chat, which allows them to ask a question, and especially if it turns into text message, this is a great way to capture that lead and then also answer their question. And now they turn into a lead for you, where before they would just say, oh, I don't know if they do this, I'm just going to go find someone else that does.
