Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

GET PAID FOR WORK YOU DONT DO #lawncare #hvac #plumbing #electrician #carpetcleaning #business

24 May 2024 · 0 min

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Phil Risher advises service-business owners (HVAC, plumbing, lawn care, etc.) to expand offerings by partnering with specialized contractors (e.g., electricians for generators or hot water heaters). He recommends reciprocal relationships that let a company sell and manage jobs it doesn’t perform in-house, capturing higher-ticket sales through cross-selling.

Yeah, we see this all the time, like your H vac and you want to get into generators or hot water heaters or something, and you don't have the exact expertise in house, but you're like, and we can do it like it's going to get some more big tickets that we can cross sell. Where, like, if you just layer in a partnership with an electoral contractor that specializes in generators, for example, that doesn't do H Vac, then you can still do the service without actually doing the service, and maybe you have a reciprocating relationship back and forth.