This is a YouTube video titled "Give the recipe, sell the cooking #shorts" containing a monologue by Phil Risher recorded in July 2025. In this short video, Phil Risher discusses the importance of being a guide rather than a hero in business, emphasizing creating win-win situations and building lasting customer relationships.
At the end of the day, it's all about giving the recipe, selling the cooking. You're not the hero in this. You're the guide. And you need to make sure that you put those people first. As I mentioned, with the technicians, it's like, hey, guys, I have a great way that you can win and I can win. We can create win win situations. And your company can win because now you have sticky customers. So you want to think about how can you make it a win win all around, not a take, take, take, take. Because people can easily read through that, and they're gonna be like, I don't want to work with this. Like, this is not how I do business.
