Phil Risher learned from a barista that teaching customers how something works doesn't hurt your business, it helps it. Showing people your process makes them want to buy from you more, not less. It's a case for sharing knowledge openly in local marketing.
This is one of the best lessons that I learned from 2023. So one of my goals was to learn how to do latte art. So you can see my before and after. I'd made a lot of progress, and one of the ways that I learned was I like coffee a lot. So I went to one of the local coffee shops that I go to, and I watched him make the coffee, and I asked him, like, hey, how do you make it like this? And he actually took the time and said, oh, let me show you. And he took me behind the bar and. And he showed me exactly how he made it. And he said, you know, this is. You could try it like this. You could try it like this. Here's some cool things. Now, as a cafe, right, if they teach their customers how to make their own coffee, why would they still come there and get coffee? Well, I learned this lesson. Give the recipe, sell the cooking. Just because you show someone or you give someone how to do it doesn't mean that they're still not going to pay for you to actually do it for them. And the giving mentality helps elevate you even more. And you makes you want to do business with that person even more.
