A short YouTube monologue by Phil Risher advising business practitioners to act as guides (not heroes), prioritize people, and design win–win relationships—especially with technicians—so customers become 'sticky' rather than exploiting partners with a 'take, take' approach.
At the end of the day, it's all about giving the recipe, selling the cooking. You're not the hero in this. You're the guide. And you need to make sure that you put those people first. As I mentioned, with the technicians, it's like, hey, guys, I have a great way that you can win and I can win. We can create win win situations. And your company can win because now you have sticky customers. So you want to think about how can you make it a win win all around, not a take, take, take, take. Because people can easily read through that, and they're gonna be like, I don't want to work with this. Like, this is not how I do business.
