Phil Risher breaks down conversion rates for air duct cleaning websites. A good rate is 20%, and if you're getting 235 monthly SEO clicks, expect 40 to 50 leads. He shows how to use SpyFu and Google Analytics to find these numbers.
20%
10% or 20%
235 estimated monthly SEO clicks
About 40 to 50 leads from SEO
When someone goes to your website, you don't know what your conversion rate is. What that means is that if you get 100 people to your website, you're not converting them into a lead at 10% or 20%. A good air duct cleaning conversion rate is 20%. So how can you figure this out? You could use Google Analytics or you could use this tool called SpyFu. Again, I'll put this down below. You basically put in the URL of your website. You go over here, you put this in, you click search, and then it's going to show you. Okay, Great. We have 235 estimated monthly SEO clicks. What that means is we should be converting 10 or 20%. Again, a good number is 20%. So you should be getting 40 to 50 leads from your website just from SEO alone. Then when you start running ads, you know how many clicks you get to your website. It tells you on Google AdWords. So presumably you could figure out, okay, my website's converting at 10 or 20%. You get the point.
