Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Google Ads NEVER Work Without This #hvac #lawncare #electrician #plumber

2 Aug 2024 · 0 min

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Phil Risher argues that running Google Ads alone is insufficient for generating leads if the destination website is not optimized for conversions. Paying for traffic without a conversion-focused website wastes ad spend and leads to frustration; effective campaigns require both proper ad setup and a website that converts visitors into leads.

The problem is they go to your website, but then they don't convert into a lead, but you still pay for the traffic to your site. So if you don't have a website that's optimized for conversions, you just spend a ton of money, and then you don't actually get any leads, and then you get frustrated because it doesn't work. It's not just running Google Ads properly, it's also having a website that converts leads.