Phil Risher tells home-service business owners that Google Ads fail without auditing leads in your CRM to find real return on ad spend. Most people don't track which leads actually convert, so they can't scale predictably.
You are basically throwing away your money on Google Ads if you're doing this. Most home service business owners run ads on Google, but they don't have a way to tie all the way through to return on ad spend. They spend money on Google Ads, they get leads, and then hopefully those leads turn into something. What they really need to do is go into their CRM and audit the leads that they received versus what actually happened to those people and pull out a true return on ad spend to know if this works or not. This gives you a predictable way to scale your business. It also lets you know if your Google Ads are working or they're not working. If you're throwing away money on Google Ads and you need a better process to grow Your business in 2025, DM ME audit and we'll get started.
