Google's new "Ask for Me" feature lets its AI call local businesses to ask about pricing and availability. Phil Risher warns shops and mechanics to optimize their Google listings and reviews, or the AI might skip them when customers ask. He wonders if this becomes the norm for how people shop.
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Google just dropped ask for me in their Google app. Basically now they will call companies and ask what a local price would be for a service that they're offering. Here's an example about a local mechanic shop. You can see you can select the service that you want then they're going to call mechanics and get pricing for you and provide it back to you. I've been saying all along I think Lexa and Siri and all these platforms will be able to call companies and schedule directly into home service businesses all just by talking to them. This is why it's so important to be setting your company up with the brand specifically getting Google reviews, posting everywhere, creating content that Google uses through their EAT algorithm so that way they show you and they actually call you to get pricing or to schedule service. What do you think? Is this going to be a real thing AI calling your business asking for pricing? Leave a note in the comments.