Phil Risher explains Google's E-E-A-T framework: experience, expertise, authority, trust. Content creators need to show real work, not just answer questions. A $20,000 home installation with photos and case studies proves expertise to search engines and AI in ways hidden files never will.
Google has their EAT principles. It's 4 things: experience, expertise, authority, and trust. Inside of that E-E-A-T, you could build trust. You could show your experience. Hey, check out this project that we've just worked on that was $20,000 at this person's house, and we built this thing. That's not directly answering a question. It's showing your experience or expertise. This is the type of content that they want to see from you, but a lot of times it's hidden in your cell phone, or you're not using company cameras, other tools to capture things, and then you're not leveraging it on your website or inside of content, and it's just hidden from these large language models. There's a layer to they ask, you answer, answer style content, but also showing your expertise, experience, authority, and trust inside of your content that doesn't just answer questions.
