Phil Risher breaks down what Google's AI integration into search means for small businesses. Google's AI will answer questions directly instead of pointing to websites, and eventually recommend companies based on what people search for.
Google just announced that AI is going to be released in a coming feature on Google. So what does this mean for local service businesses? I think there's two things that we need to point out. The first thing is that initially responses are going to be more focused around people that are searching for answers to their questions, not necessarily searching for companies for solutions to their problem. So if someone searches for how to clean carpet, then AI may give them a solution on how to clean carpet. Opposed to a good carpet cleaning company near me, AI might not be able to do that just yet. The second thing that I think is going to happen is that AI is going to eventually start giving recommendations by saying you could choose this company because they have this many reviews and they specialize in this, or you could choose this company because they are 10 miles away from you and they have online scheduling or whatever. They might start making recommendations based on the search. The person that's searching what are your thoughts on AI as far as local service businesses and how it's going to affect you from a search engine results page perspective? If you like content about marketing, be sure to hit like and subscribe. We'll see you in the next video.
